30.3.30 stands for 30 seconds, 3 minutes, 30 minutes.

The 30.3.30 methodology has been developed by Day One for professional services firms. It helps define the firm’s messages in 30 seconds, 3 minutes and 30 minutes.

30-second message and 3-minute message are designed for an oral presentation (elevator pitch, dinner, conference, etc.). while the 30-minute messages should be in the form of a written presentation, (slide shows, proposals, product information sheets, brochures, etc.).

The idea is to explain what the firm does for its clients and answer the question “What do you do in your firm ?” or “What’s your service offering ?”.