KEY POINTS
> Timing and planning
> Positioning
> Administrative matters
> Marketing and communication

WHAT HAS TO BE DONE
> Check every deontological and regulatory issues (when it comes to regulated businesses)
> Define firm’s positioning
> Create and patent firm’s name
> Define workspace (IT infrastructure, furniture…)
> Secure legal issues (litigation) and financial issues (compensation)
> Create visual identity (logotype, brand identity guidelines) and stationery (business cards, letterhead…)
> Draw up marketing plan
> Coordinate internal and external launch communication

RISKS
> Unclear positioning and offer
> Lack of time and resources
> Financial and legal risks (cf. spin-off offer)

DELIVERABLES
> Supporting the creation process
> Launch planning
> Positioning
> Visual identity and brand identity guidelines and material
> Launch communication (internal communication and external communication to clients, press, market…)