Image and notoriety Study

WHAT HAS TO BE DONE
> Frame survey’s objectives
> Conduct quantitative and/or qualitative Survey
> Use survey’s results to improve or define firm’s positioning

DELIVERABLES
> Survey reports
> Compared results between open-end or closed-ended
> Image (attributes, strengths, weaknesses)
> Competitive positioning
> Verbatim
> Areas for improvement
> Recommendations
> Presenting survey to partners