KEY POINTS
> Objectives and guidelines from parent firm
> International project management and coordination

WHAT HAS TO BE DONE
> Open up an office abroad
> Understand parent firm’s positioning (business, market, values)
> Understand specificities of local market : TIMES analysis
> Understand firm’s positioning in the new market
> Adapt strategy to the new local market
> Define a launch plan
> Identify potential business partners (institutions, academics,…)
> Create and develop an international network
> Identify and get to understand firms in every country
> Validate common objectives and positioning
> Create a name
> Make the network tangible through creating and using a visual identity
> Coordinate development

RISKS
> Lack of coordination
> Variable levels of commitment within the network
> Local regulation and deontology
> No involvement and buy-in by teams

DELIVERABLES
> STEM analysis (Stakeholders, Trends, Events, Media)
> Supporting launch
> Marketing and development plan