KEY POINTS
> Confidentiality
> Scope of survey
> Information sources (interviews, documents, surveys, databases…)

WHAT HAS TO BE DONE
> Frame survey’s objectives
> Identify information sources
> Conduct publication and press analysis, statistical survey and/or conduct interviews
> Prioritize results and recommendations

RISKS
> Reliability and availability of information
> Set up unrealistic objectives
> Too wide scope
> Not really know what is being looked for

DELIVERABLES
> Survey report
> Statistical results
> Trends
> Mapping of stakeholders
> Verbatim (whenever interviews have been conducted)
> List of sources
> Recommendations
> Presenting and commenting survey to Partners/Managing Directors