Post-Mergers integration

WHAT HAS TO BE DONE
> Set up taskforces
> Understand roles and responsibilities within the new organization
> Define new positioning
> Define new messages
> Create a marketing action plan aligned with firm’s positioning
> Plan merger communication (internal communication and external communication – clients, press, market)
> Ease management of change

DELIVERABLES
> Depending on stakes and issues
> Draft of positioning
> New organization sketch
> Brand strategy
> Supporting the daily merger process