KEY POINTS
> Confidentiality
> Knowledge of the French Market
> Adapting international strategy to French market
> Project management and coordination

WHAT HAS TO BE DONE
> Understand positioning of the parent firm
> Analyze French market : TIMES analysis
> Identify target firm (in the case of acquisition)
> Align firm positioning with the French market
> Adapt marketing tools and materials with the French market
> Create a marketing action plan
> Launch communication (clients, press, market)

RISKS
> Lack of coordination between internal and external communication
> Lack of coordination between parent firm abroad and the new office in France
> Adopting instead of adapting

DELIVERABLES
> STEM analysis (Stakeholders, Trends, Events, Media)
> Supporting the setting up process
> Marketing action plan
> Launch planning
> Positioning adapted to the French market
> Marketing tools
> Communication strategy and launch (internal communication and external communication to clients, press, market…).