KEY POINTS
> Timing and planning
> Positioning
> Administrative matters
> Marketing and communication
> Legal and litigation issues with firm of origin

WHAT HAS TO BE DONE
> Check every deontological and regulatory issues (when it comes to regulated businesses)
> Define firm’s positioning
> Create and patent firm’s name
> Define workspace (IT infrastructure, furniture…)
> Secure legal issues (litigation) and financial issues (compensation)
> Create visual identity (logotype, brand identity guidelines) and stationery (business cards, letterhead…)
> Draw up marketing plan
> Coordinate communication strategy and launch with legal counsel
> Coordinate internal and external launch communication

RISKS
> Legal proceedings / litigation
> Financial impact
> Hostile firm of origin
> Lack of time and resources

DELIVERABLES
> Supporting the creation process
> Launch planning
> Positioning
> Visual identity and brand identity guidelines and material
> Spin-off communication strategy and launch tactics