Strategic audit

WHAT HAS TO BE DONE
> Understand firm’s strategy
> Define objectives, values, organization, culture
> Align firm’s resources/competences with strategic objectives
> Analyze age pyramid, recruiting vs. training
> Analyze clients’ portfolio (Pareto law…)
> Audit of positioning
> Analyze firm’s resources and growth potential
> Analyze firm’s offers portfolio
> Define offer strategy (market penetration, market development, offer development, diversification)
> Conduct TIMES analysis, SWOT analysis, PEST analysis...
> Map competitors
> Analyze the support functions

DELIVERABLES
> Report
> TIMES analysis
> SWOT analysis
> Define offers of the firm
> Analyze compensation and governance policy (if necessary)
> Identification of the most adapted business model
> Definition of differentiation factors
> Ansoff Matrix
> Identification of clients’ opportunities (“cross-selling”, major accounts …)
> Propose business & Marketing action plan
> Give key Performance Indicators