WHAT HAS TO BE DONE > Check every deontological and regulatory issues (when it comes to regulated businesses) > Define firm’s positioning > Create and patent firm’s name > Structure workspace (IT infrastructure, furniture…) > Secure legal issues (potential litigation) and financial issues (compensation) >...

WHAT HAS TO BE DONE > Define a clear presentation of the firm > Define target’s profile (offers, location, teams, size, positioning…) > Search for targets (acquiring or selling firm) > Compare bids > Initiate contact with targets > Conduct a commercial due diligence > Define merger communication strategy...

WHAT HAS TO BE DONE > Understand firm’s strategy > Define objectives, values, organization, culture > Align firm’s resources/competences with strategic objectives > Analyze age pyramid, recruiting vs. training > Analyze clients’ portfolio (Pareto law…) > Audit of positioning > Analyze firm’s resources and...

KEY POINTS > Practice’s image vs. firm’s image > Targeting (market and functions) > Practice maturity > Credentials > Cross-selling WHAT HAS TO BE DONE > Determine who should be interviewed > Within the firm (partners, COO, CFO, associates, managers, marketing people…) > Outside the firm (clients,...

KEY POINTS > Perceived Image internally vs. externally > Operational implementation > Aligning brand strategy with firm’s strategy WHAT HAS TO BE DONE > Conduct publication and press analysis > Publications (brochures, Internet websites; product sheets, books…) > Press (press releases, press articles,...

KEY POINTS > Aligning marketing plan with firms’ business plan > Professionalizing and structuring the marketing function > Planning: chargeable hour vs. non chargeable hour (business development, training, management) WHAT HAS TO BE DONE > Understand firm’s strategy > Objectives, values, organization,...

KEY POINTS > Image perceived internally vs. externally > Environment changes > Aligning competences, services and market > Change management > Measuring and rewarding systems WHAT HAS TO BE DONE > Understand current image > Interview firm’s people > Interview « external » people (clients, business...