Multi-channel strategy consists in using various marketing and communication tools to progressively create and develop a strong brand for the firm, develop notoriety, credibilize know-how and expertises, differentiate the firm from competitors, enhance selling... Central idea is to multiply interactions...

"ROI" stands for Return On Investment.

30.3.30 stands for 30 seconds, 3 minutes, 30 minutes. The 30.3.30 methodology has been developed by Day One for professional services firms. It helps define the firm’s messages in 30 seconds, 3 minutes and 30 minutes. 30-second message and 3-minute message are designed for an...

The Pareto principle (also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity) states that, for many events, 80% of the effects comes from 20% of the causes. Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist...

A PEST Analysis is a checklist of the political, economic, socio-cultural and technological aspects of the environment.

TIMES Analysis is a methodology for analyzing a professional services firm's environment focusing on 5 key elements : TIMES stands for : Trends: identify the 2 or 3 major trends on your market or industry sector over the last few months. Ideas/Innovations: identify ideas/innovations specific to your...

PUSH Strategy applied to professional services firms is a promotion strategy that calls for using the salesforce and trade promotion to push priority offer(s) to the market. The firm promotes the offer(s) internally and externally. PULL Strategy applied to professional services firms is a promotion...

Ansoff Matrix, a.k.a Market options matrix examines the options available to the organization from a broader, strategic perspective than the simple market/product matrix. Thus the Ansoff matrix not only considers the possibility of launching new products/solutions and moving into mew markets, but...

SWOT analysis (or SWOT matrix) consists in analyzing internal and external environment of a firm or a practice. SWOT stands for : > Strengths > Weakenesses > Opportunities > Threats

A "mirror surveys" consists in asking the same questions to 2 different populations (mainly Law firms and Legal deparments / General Counsels) then analyzing gaps and convergence bewteen them. DAY ONE frequently conducts "mirror surveys".